Outras informações
Payment options:
Bank payment slip or credit card
Monthly Academic Fees:
R$ 4.000,00
Class hours:
Full time
Praia de Botafogo, 190 – Rio de Janeiro-RJ ‒ CEP 22250-900
Contato: (21) 3799-6208
(21) 3799-6208
About the program

FGV ECMI’s Undergraduate Degree in Digital Communication is aimed at training communication professionals for the 21st century. The course is aligned with market best practices and the latest trends in communication research. The curriculum is designed to prepare graduates for an increasingly versatile and competitive market, providing solid knowledge in areas such as data science, the social sciences and linguistics.

The curriculum is structured in four broad thematic areas: Communication, Fundamentals, Data Science, and Digital Culture. In the Innovation Cube and DAPP Lab, theory, concepts and reflections are tried out in applied projects, always monitored and guided by the school’s professors and researchers.

Partnerships and internships

Through its exclusive work placement scheme, FGV ECMI connects its students to public, private and third sector organizations, supporting their practical experience while they are doing their undergraduate degree.

Support for entrepreneurship – In line with its vocation to help promote innovation in the Brazilian digital communication market, FGV ECMI runs a work placement scheme that also helps students develop and implement innovative projects in the field of communication.

Career guidance – FGV’s Internship and Career Development Center helps students and alumni enter the job market through exclusive partnerships and programs, as well as supporting students through a supervised internship as part of the curriculum.

Why choose this program?

FGV ECMI was the first school in Brazil to incorporate data science into its undergraduate communication course, based on an integrative approach that also involves areas such as the social sciences and linguistics. This interdisciplinary project has consistent theoretical foundations and it offers opportunities for experimentation in state-of-the-art laboratories, a variety of extension activities and practical workshops starting from the first semester.

Agreements with companies and organizations in the public, private and third sectors allow students to come into contact with the job market while they are doing their undergraduate degree in digital communication. In addition, through an exclusive program, FGV ECMI helps students obtain work placements and develop innovative projects for the digital communication market in Brazil and abroad.

The school’s faculty is made up of professors who have master’s or doctorates in their respective areas, obtained from respected universities in Brazil and across the world. Our professors stand out for their professional experience in their field, academic activity and papers published in leading specialized journals.

In addition to the undergraduate course, FGV ECMI’s faculty also teaches an MBA in Digital Communication Strategies and different short and medium courses offered by FGV. Find out more: http://dapp.fgv.br/mba/ e https://ecmi.fgv.br/curso/pos-graduacao

Laboratories for experimentation, featuring cutting-edge technologies

Using the communication market’s best practices, methodologies and technologies, FGV ECMI’s laboratories are the heart of the school. Students can experiment with devices, software, algorithms and applied research frameworks to monitor and analyze social media. They also strategically use virtual and augmented reality, storytelling and data for content analysis and production on different digital platforms. As well as hosting the development of practical projects, these laboratories offer minicourses to develop specific skills, in line with each student’s profile and objectives.

Active learning methodologies

The curriculum is focused on constant interaction between theory and practice, using methodologies that involve critical analysis of empirical evidence. FGV ECMI makes extensive use of case studies to stimulate analysis of real situations and bridge building between academic knowledge and the critical evaluation of practices, debates and business models in the field of communication.



● Learning paths focused on communication, fundamentals, data science and digital culture

● Integrative approach, combining theoretical subjects with practical workshops, laboratory activities and a variety of complementary activities


● Practical and research experiences in a context of experimentation and innovation

● Frameworks and technologies used in the real world and job market


● Individualized assistance for students and career follow-up sessions, starting in the first year

● Regular conversations with professionals in the field, specific training for selection processes and practical help to obtain internships, jobs, exchange program places and scholarships abroad


● Exclusive work placement program focused on communication, to help students access the best job opportunities in Brazil

● Showcase for new communication businesses with innovation potential, making it easier for students’ projects to come to the attention of accelerators, incubators and investors


● Extensive international connections for students to build successful careers in Brazil and abroad

● Exchange programs at the world’s best universities

● Merit scholarships:

University entrance exam: 1st and 2nd places – 100% of tuition fees

3rd place – 50% of tuition fees

4th place – 30% of tuition fees

5th place – 20% of tuition fees

National High School Exam (ENEM):

1st place – 100% of tuition fees

2nd and 3rd places – 50% of tuition fees

● Refundable scholarship – student loan:

The percentage of tuition fees covered may vary from 0% to 100% in the semester in question.

● Hardship scholarship:

Provided in accordance with applicants’ socioeconomic situation. The percentage of tuition fees covered may vary from 0% to 100% in the semester in question. This will be decided by FGV ECMI’s Scholarships Commission, based on documentation presented by applicants, the availability of resources at the school, candidates’ ranking in the selection process and criteria to promote student diversity.

For more details about the scholarships offered for each course, please see the respective public notice.

We know that choosing a profession is one of the first big decisions you will make in life. Therefore, FGV wants to help you learn a little more about your future career.

Being a communications professional will allow you to work in a variety of roles in both the public and private sectors.

Content producer

The rise of digital platforms as spaces for direct dialogue with the public and for the production of segmented content and institutional communications has raised independent producers and influencers to a prominent position. This is therefore an important new area of activity for communication professionals.

● Production of multimedia content, in text, video, audio and animation forms

● Tactical and strategic marketing planning for social networks

● Monitoring of in-house content and performance evaluation

● Strategic planning and management for video channels on digital platforms

● Compilation, writing and editing of journalistic content based on digital data

Business intelligence professional

Business intelligence is the engine of growth and new business at communication agencies. This area is responsible for producing strategic reports to provide inputs for online campaigns and to assess the effectiveness of measures already taken.

● Collection, cleaning and analysis of data from digital platforms

● Production of interactive dashboards and preparation of strategic reports for businesses

● Monitoring of social networks to support institutional communication and reputation crisis management

● Performance evaluation of the organization’s own channels and social media presence

Communication manager

Digital transformation is well under way in different professional areas related to communication. This poses new challenges for team and business management in the area of digital communication.

● Leadership, training and management of business and people in the digital communication sector

● Strategic communication planning based on analysis of large amounts of data

● Monitoring of digital transformation processes in the communication sector

● Mastery of scenario analysis techniques for the implementation of new digital communication businesses

Digital entrepreneur

The new generation of communication professionals values entrepreneurship more than previous generations did and the digital environment is conducive for projects to develop innovative new products and services.

● New digital communication businesses, from idea to commercial viability

● Mentoring for new entrepreneurs

● Mapping of opportunities to harness in the digital communication sector

● Social entrepreneurship based on digital technologies

Digital media researcher

The increasingly prominent role of data science in communication has opened up a whole new field of research in the area and caused growing appreciation of the scientific method in everyday processes involving communication services.

● Execution of applied research at public, private and third sector organizations

● Application of digital methods in social research

● Collaboration with multidisciplinary research

● Participation in scientifically rigorous, internationally recognized studies

Any opinions expressed by Fundação Getulio Vargas’s staff members, duly identified as such, in articles and interviews published in any media, merely represent the opinions of these individuals and do not necessarily represent the institutional viewpoints or opinions of FGV. FGV Directive No. 19 / 2018.